Horseshoe Baltimore

Casino & Gaming Properties

The Edge on Entertainment

Horseshoe Casino Baltimore features a 122,000 square foot gaming floor, five restaurants, three bars and a 24-hour nightclub. CastNET digital signage was installed throughout the property to inform guests and share all the excitement the casino had to offer.

During the planning process, Horseshoe Baltimore’s leadership outlined three objectives for the digital signage system. The first was that the digital screens needed to be part of the “WOW” experience at the casino. A second objective was generating excitement and energy on the gaming floor. A third objective was providing information to the guests using wayfinding kiosks, menu boards, and marketing signage that promoted specials and events.

Enterprise Level Control

The biggest “WOW” experience for the digital signage system was the massive Absen LED video wall in the 14Forty nightclub. The video wall is composed of three separate screens: a 27’ x 10’ main screen, 7.5’ x 10’ top screen, and a 8’ x 2.5’ side screen. CastNET’s AVC creative team designed all of the initial content for the video wall.

CastNET digital signage helped to build energy and excitement on the gaming floor by displaying progressive jackpot games and automatically generating floor-wide jackpot celebrations. CastNET was also used to distribute and manage an IPTV network that allowed casino staff on the floor to easily switch between digital signage content and live sporting events on cable TV channels.